I'm Ted Forssblad. I drive AI across marketing and sales at SEB in Stockholm.

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Work

A selection from my CV.

AI, Marketing & SalesSEB, 2026–Driving AI across marketing & sales: building agents, shaping strategy, and exploring how brands stay visible in AI-driven search.
Digital Marketing ManagerSEB, 2019–2026One of the leading banks in the Nordics. Responsible for planning, driving and optimising digital marketing across owned, paid and partner channels.
Head of E-commerceSuperfront, 2018–2019Global responsibility for e-commerce and digital marketing. Drove growth across multiple European markets and supported international expansion.
FounderKnivshop.se, 2015–2021Built and sold one of Scandinavia's largest online knife retailers.
Digital ConsultantAcando / Connecta, 2014–2018Clients included H&M (COS, & Other Stories, Weekday, Monki, Arket), Apotek Hjärtat, TV4, TeliaSonera, ICA and Ericsson.
Earlierbefore 2014Founded a network of real estate lead sites, Lokaler.nu, sold in 2010. Agency side at Guava / NetBooster, project lead and business developer at Metro, among others.

Core areas

AI agents & AI-driven search
Commercial strategy & revenue growth
Brand, positioning & go-to-market
Digital & performance marketing
E-commerce & digital sales
Customer acquisition & lifecycle
Leadership & transformation

About

I work at the intersection of brand, commerce and technology, as one system.

Twenty years of building brands that sell and e-commerce that scales. From growing a business to market leader, to leading digital marketing at one of Scandinavia's largest banks. The thread is the same: make the whole system work, not just the parts.

Education: Brand Management, University of London, 2024. Leadership Skills for the Digital Age, IMD Business School, 2023.

Get in touch

ted@logicfive.com

Email or LinkedIn is the easiest way to reach me.